Meet the Custom AI system that translates your messy brilliance into clear, trust-building messaging...

and then writes your content for you.

The marketing world trained us to chase the polished post. The perfect phrase.

But today’s audience doesn’t want perfect.
They want honest. Consistent. Human. Connected.

Modern marketing doesn’t need one perfect sentence...
It needs hundreds of aligned, emotionally resonant messages that reflect who you are and why it matters.

And that’s where everything breaks down.

Because you’re not a marketing machine.
You’re a person with a mission.

And while you can write content, plan launches, or fill out the 87th ideal client worksheet...

What you really want is to get back to the work you love, without ghosting your audience in the process.

Let me introduce you to...

Nurture to Convert® is a messaging method I created in 2017. It's designed for people who truly care about their audience and want trust to be at the center of their growth.

We built it for real humans with messy, beautiful, unpredictable lives. People who are trying to reach other real humans living messy, beautiful, unpredictable lives.

It’s not about coming up with a clever soundbite.

It’s about pulling out who you really are, what you really believe, and what kind of ripple you’re here to make. Then translating that into content that actually builds an audience and clients.

And now… we’ve made it easy.

You don't have to learn a new skill or spend time becoming an expert in marketing anymore. You don't have to figure out what's trending or how to write sales content. 

All you have to do is show up and talk to your NTC AI Tools.
It listens, translates, and turns your messy truth into powerful messaging and content based on 8 years of data crossed with current trends.

Up at 5am before the kids get up? Opening your computer at 9pm before bed? Find a random 15 minutes you didn't know you had and feeling motivated?

Now you can use our NTC AI messaging tools and get support and content in minutes, exactly when you need it, and want it.

Dana Malstaff. BossMom® CEO & Creator of Nurture to Convert®

AS SEEN ON

The most important truth about growing your business is...

Messaging isn’t a nice-to-have. It’s the center of everything.

Without it: No social growth. No email traction. No consistent sales.

I built the NTC AI tools so you don’t have to become a messaging expert to succeed.

Here's How it Works...

This process used to take weeks and cost thousands of dollars.

Now, with our custom AI tools... You can do it in hours.

STEP 1: Brain Dump

Answer guided prompts in 4 different pillars of your business. Be honest. Be messy. The messier the better. We make it super easy.

STEP 2: We Build Your Map

Our AI builds your Messaging Map. A comprehensive document that takes your responses and translates them into everything you need for your messaging going forward.

STEP 3: We Write Your Content

Plug that Map into our built-in content creators and instantly generate:

  • Website Copy

  • Sales Page Copy (short or long)

  • All emails (one-off or nurture sequences)

  • Social Content (what's working now... scripts, captions, everything you need)

We plugged in nurture and conversion methodology for your website and sales pages. And programmed our AI with the social content and email styles that are working right now.

STEP 4: Start Getting Traction

You get to focus on being visible and growing your business.

  • It’s easier to create more content without overthinking

  • It’s easier to sound cohesive everywhere you show up

  • It’s easier to handle more clients and growth because you’re not constantly worried about marketing

Instead of spending your energy figuring out what to say… You spend it showing up, serving, and scaling.

You don’t have to train AI.

You don’t have to study copywriting.

You don’t have to become an expert in messaging or marketing.

And you won’t ever have to reinvent your marketing every week again.

You let the Map do the work.

"Your NTC AI tools has been a game changer for our business as moms. Not wanting to devote time we don't have to learning everything for our own business. Now we can focus on the part we're good at, supporting our clients. We're so grateful for all the amazing tools you create for moms like us, building businesses. 

-Jennifer & Felicia, The Parenting Empowerment Movement

Why This Works

(And Why Most AI Doesn't)

AI isn’t magic.

If you give it generic input, it gives you generic output.

And if you were never a messaging expert to begin with, you won’t even know when it’s off.

You’ll only know when:

Emails don’t get opened

Posts don’t convert

Sales pages feel “fine” but don’t sell

That’s a painful way to find out your messaging isn't good enough.

The Nurture to Convert® system fixes that at the root.

Whether you’re using AI or not, clarity is the multiplier.

And we give you that clarity, without making you do years of study.

And then export out the Map so you have it at your fingertips at all times.

The Real Magic?

Simple structure. Deep clarity. Real results.

Our 4-part messaging system helps pull your magic out and translates it with a proven, strategic, and completely unique process you’ve likely never experienced before.

Identity Messaging

Map the emotional overlap between who they are and who you are, so you (and your business)  become a non-negotiable  in their life.

Nurture Messaging

Show your audience a shared vision of the future, call out what’s broken in your industry, and give them permission to be who they are without judgement.

Results Messaging

Uncover the path between their frustration and the transformation you know is possible so your audience feels like it was made just for them.

Conversion Messaging

Know when to inspire, challenge, or invite, because what you say and how you say it matters. The rest of your map is built for trust. This is built to create action.

The Result?
You Get a Deep Dive Messaging Map

This Map will become the #1 strategic asset for your entire business.

Our AI tools guide you through the 4 part system and builds your full Messaging Map for you. What used to take weeks or months (for some of us, years)… now happens in a few hours.

This Messaging Map alone is something we charge $10,000–$20,000 to build in private consulting. And now it’s available to you anytime, anywhere... no gatekeeping, no scheduling, no waiting.

It Doesn't Stop There...

Once you’ve defined your message, you unlock four custom builder tools.  These tools write your sales page, emails, social content, and website copy in minutes. Just plug in your messaging map, and let the tools do the heavy lifting. Easy peasy.

"I needed new social content that we could create and run as ads. Within 10 minutes, NTCAI had given me top-quality content. Within 30 minutes, I had 3 new reels we will use as ads. It's not just that it was fast; the quality of the content it gave me is crazy. I love it when growing my business feels easy. 

-Robyn Crane , Top Business Coach for Financial Professionals 

Live Demo

Don’t Just Read About It. Watch It Work.

Watch Krista walk through the Results Messaging Map and show exactly how she uses it in her own business & with client.

In this walkthrough, Krista shares how using the Results Messaging Map refined her positioning after eight years in business and helped her increase engagement, shares, and visibility within just a few weeks of implementation.

At 7 min 50 seconds she talks about how this has affected her social growth in the last month.

Krista Lockwood is part of the BossMom and Nurture to Convert team, but she didn’t start there.

She started as a client. She went through our NTC certification. Then she became a Progress Coach.

Today, she is our Director of Visibility for BossMom and works directly with her own clients using the Nurture to Convert method.

She doesn’t just teach this system.

She uses it daily.

Watch the video of her walking through the Results Messaging section of the Map.

"In one month, it got 326 new email subscribers directly from social media using my Messaging Map" - Krista
NOTE: Our Social Content builder will write your social for you see some of Krista's real results below.

"The Messaging Map is amazing, I handed it off to my VA and now my content is spot on."

-Trey Waters, Pharmacist

The Amazing Side Effects

Your brand becomes recognizable.

Your content stacks instead of floating randomly.

You start becoming known for something specific.

Your authority grows naturally.

Your conversion rates increase.

Your audience feels more connected.

You build momentum instead of starting over every week.

Growing your business feels easier.

All because your Messaging Map is seamlessly keeping your brand aligned.

And Just to Make This Unfairly Easy…

So you never have to second-guess what you built we recently added new custom AI refining tools

👀 Map Auditing

Your Messaging Map is built from a proven system, and it’s powered by what you put into it.

The Audit tool highlights where tightening clarity can create even bigger results.

  • It highlights what's most likely to drive traction

  • It shows you where to sharpening language

  • It identifies opportunities to deepen connection

  • It helps you quickly refine with intention

It's like having a messaging coach in your pocket. Instead of wondering if your messaging is “good enough,” you get precise feedback in minutes.

🔎 30 Day Focus Finder

The 30-Day Focus AI Tool tells you the exact thing to focus on RIGHT NOW to get the biggest results.

  • Helps you choose what to work on first

  • Turns your Map into a focused execution plan

  • Aligns your messaging with your growth stage

  • Keeps you moving forward without second guessing

Return to it anytime you need clarity, so you’re always focused on what matters most right now.

Who is this for

For business owners who want to grow as experts in their field, without having to become experts in marketing.

  • You deeply care about the people you serve

  • You want trust to be the center of your brand

  • You want to be consistent without burning out

  • You want your content to sound like you

  • You want to grow without gimmicks

  • You want clarity you can feel

  • You want marketing to finally feel easy

  • You’re building something meaningful

  • Therapists

  • Practitioners (pharmacists, chiropractors, etc)

  • Life Coaches

  • Functional Medicine Providers

  • Wellness Coaches

  • Service-Based Founders

  • Relationship Coaches

  • Parenting Coaches

  • Business Consultants

"I love meal prep and meal planning. I wanted to make a membership. I went into NTC AI and, within an hour, was able to complete my messaging map, plugged it into the sales page content builder, and it popped out an amazing sales page with really great content. The best part is I don't even have to know how to write conversion copy because it did it for me, and it did it in my words, but like it was created by a high-level conversion copy consultant.

- Angie, AI Consultant

Bonus: Private Community

You’re Not Building This Alone.

When you get your NTC Messaging Map, you also get access to our private community space.

This is where members:

Ask implementation questions.

Share breakthroughs and messaging refinements.

Get feedback from peers using the same framework.

Connect with other values-driven founders.

Stay accountable as they implement their map.

It’s a focused space for smart business owners building their messaging foundation together.

Because your business (and you) expand faster in the right room.

This map is that powerful...

🔍 Take a look inside a lesson for free.

What You Get

The Messaging Map Builder

Our exact, deeper-than-anyone-else process for pulling out:

  • Identity, Nurture, Results, and Conversion Pillars

  • Emotional Niching

  • Ideal Client Scale

  • Real client language they can actually implement

- Clients often say: "I've never seen anything like this before."

The Custom Certification GPTs

You get access to our private GPTs, built exclusively for certified users. They let you:

  • Upload transcripts and notes from client calls

  • Get structured outputs and next-step insights

  • Create full Messaging Maps you can hand to clients

  • Reuse those maps to write content, emails, and web copy

The Offer-in-a-Box Assets

You get:

  • Sales page & pitch doc templates

  • Email & DM swipe copy to re-engage past clients

  • Pricing guide and ladder for entry vs. premium packages

  • Follow-up scripts to transition Messaging Map clients into long-term work

The Delivery Options Playbook

Choose your preferred delivery model:

  • 4-hour VIP Intensive

  • 4-week guided version

  • Truncated version (for brand-only projects)

Monthly Support Calls

You get 12 dedicated live calls to:

  • Discuss Implementation

  • Ask Questions and get Answers

  • Get feedback

The Private Circle Community

Connect with other Certified Members:

  • Ask Questions

  • Generate Leads

  • Build Partnerships

  • Stay Connected

Get clear. Get consistent. Build trust.

Finally make your marketing feel easy.

Build your Messaging Map in under two hours. And write the content that actualy converts in minutes.

NTC Messaging Map

$597 (lifetime access)

  • NTC Messaging Map Recorded Coaching

  • All 6 AI Coaches for each messaging pillar

  • AI Map Audit Tool

  • Ongoing AI Updates

  • Unlimited Rebuilds of Your Map

  • Your Messaging Map to Keep Forever!

  • Sales Page Content Builder

  • Website Content Builder

  • Social Content Builder

  • Email Content Builder

  • 30-Day Focus Finder

  • Private Community Access

Perfect for you if:

You want a proven system to clarify your messaging without hiring a consultant.

You want a system you can reuse across every platform.

You want expert-level guidance you can tap into at any hour.

You wantgrowing your business to feel easier and fun again.

Our Guarantee

We stand behind this system completely.

If you complete your Messaging Map within 14 days and it doesn’t feel aligned.

If it doesn’t sound like you, reflect your beliefs, or clarify your direction.

We’ll refund your investment.

The NTC Messaging Map is designed to create clarity and excitement for plugging it into your business. If it doesn’t create that for you, you shouldn’t keep it.

We want business owners who feel confident and energized by what they build here.

Meet the Original NTC Guide

Eight years ago, I sketched the first version of Nurture to Convert® on a whiteboard in my living room.

Since then, it has helped thousands of business owners. This system has been the most consistently sellable, reliable, marketing framework I’ve ever taught or used!

This isn’t theory. It’s tested.

It’s helped grow social followings.

It’s built highly engaged email nurture lists.

It’s launched paid communities and free communities.

It’s helped write websites, launch podcasts, and write books.

And it’s designed to make your life easier by putting a messaging expert in your pocket.

Don't miss out on this...seriously. I know how it can impact your business, and I don't want you to be your industry's best-kept secret.

How You'll Make Your Money Back Fast

Three proven paths to start earning with your certification immediately

Path 1: Past Clients Revival

  • Email past clients: "Hey, doing 2026 Messaging Maps, want to refresh before Q1?"

  • Book 2 - 3.

  • Deliver via 2 - 4 calls using our GPT's.

  • Upsell to site refresh / copy / ongoing strategy.

Path 2: Front-End Diagnostic

  • Lead with the Messaging Map as the first step.

  • Show them the misalignment in their current site/social.

  • Apply the cost to the bigger build.

Path 3: Agency/OBM/VA Add-On

  • Offer it to current retainers as "we need to clean up your messaging before we scale content."

  • Add $750–$1,500 per client this month.

Interested but have a few questions?

We get it, you are excited about the certification and what it could mean for your business. It feels aligned but you have a few questions that feel custom to your situation. We want you to feel like getting the NTC Messaging Map Certification is the easiest decision you ever made. So click below and let us know your questions and we will get right back to you with an answer.


Frequently Asked Questions

Of Course We Have an FAQ!

Does this really only take two hours to complete?

Yes. Most users complete their Messaging Map in under two hours. We have broken the system up into 6 easy AI tools so it feels easy and fun. Take as long as you want, but you’ll never spend weeks or months again.

Will the messaging map help me define my niche, ideal client, tone, or belief shifts?

Yes. The map covers emotional niching, ideal client scale, voice, tone, core beliefs, identity drivers, framework design, and more. In fact, you will be clearer on your audience AND yourself than ever before.

Is this just a prompt for ChatGPT?

Not even close. We built custom GPTS that use ChatGPT as its container. That means the AI functions the way we want it to, while being in a space that's easy for you to use over and over again.

Basically, we built a series of "brains" that have over a decade of expertise on how to manage, market, and grow your business the Nurture to Convert way and made them easy for you to use so you get results fast.

Can I use this system with my clients?

Only if you are certified through the NTC Certification program. This is a proprietary system. The NTC Messaging Map is for personal business use only. If you are interested in getting certified in the Messaging Map system, CLICK HERE.

Will this work in my industry?

The easy answer is yes. The Nurture to Convert system is developed for businesses that want to develop customer loyalty through trust. If that sounds like you, then you are in the right place.

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